Recycling has benefitted from too much attention and the solution to the (plastic) pollution crisis lies now mostly in prevention and reuse. However industry, media and policy making still put their focus on waste collection and recycling. The RSVP project aims to put reusable systems in the center of the solutions agenda and create the conditions for scaling up these systems across Europe.” – Nathan Dufour, Reuse Systems Manager and Leader of the ReuSe Vanguard Project at Zero Waste Europe
Currently, most packaging is single-use, and disposability is deeply rooted in our linear economy. Scientific evidence and the waste hierarchy prove that reuse is preferable to recycling and any kind of disposal. However, as of today, consumer systems are wired to favour disposability despite the evidence that, even if we managed to collect all the waste and recycle it, it would still be widely unsustainable.
We believe that transition from disposability to reuse has to happen for most of today’s current single-use applications and we aim to change the whole packaging landscape in the long run. However, this transition will take time and the Reuse Vanguard Project intends to get us moving in the right direction. This project seeks to create the conditions for big-scale change to reusables to happen in the near future and apply surgical interventions in targeted market segments to get the shift started.
Environmental Action Germany (DUH) has been committed to preserving the natural foundations of life for more than 40 years. In doing so, it brings together environmental and consumer protection like no other organisation in Germany. In the area of circular economy, DUH has been campaigning for waste prevention, responsible consumption and sustainable business models.
Founded in 2004, Enviu believes in an economy that serves people and the planet; and in the power of impact-driven entrepreneurship to get us there. Together with partners, Enviu builds companies that address social and environmental issues and drive failing markets toward a new normal. Enviu builds world-changing companies and brings society closer to an economy that sustainably utilises the valuable and limited resources that our planet endows.
To achieve this, RNB formulates policy recommendations, develops campaigns and projects to stimulate reuse, deposit return systems and improve recycling. RNB is based in the Netherlands but also active in Belgium.
Réseau Vrac & Réemploi is the only professional organization dedicated to the democratization of bulk in France in the world. They work towards structuring and accelerating the development of this new market to provide access to sustainable and responsible consumption.
Réseau Vrac & Réemploi brings together and supports more than 1,200 professionals in the sector, distributors, producers, suppliers and project leaders in France and around the world.
Rezero – Waste Prevention and Responsible Consumption Foundation – is a Catalan non-profit and independent organization. We want to change the current production and consumption model towards a Zero Waste Strategy, by networking with social, political and economic agents. We promote responsible consumption and waste prevention actions through the development of transformative strategic campaigns, plans and policies and research studies at local, regional and European level.
Zero Waste Europe (ZWE) is the European network of communities, local leaders, experts, and change agents working towards the prevention and elimination of waste in our society. We advocate for sustainable systems; for the redesign of our relationship with resources; and for a global shift towards environmental justice, accelerating a just transition towards zero waste for the benefit of people and the planet.
ECOS is an international NGO with a network of members and experts advocating for environmentally friendly technical standards, policies and laws. We ensure the environmental voice is heard when they are developed and drive change by providing expertise to policymakers and industry players, leading to the implementation of strong environmental principles.
From the nationally known brand of mineral water to the small regional mineral fountain: with around 180 members, practically every German mineral fountain company is a member of the Genossenschaft Deutscher Brunnen eG (GDB). It is the industry’s purchasing cooperative and supplies the mineral springs with everything they need to operate – from bottle caps to forklifts. In addition, she manages the reusable pools with currently more than one billion bottles and 100 million crates. In addition, the GDB advises its members on technical issues – from practical questions about filling to strategic issues in container development.
Mehrwegverband Deutschland works to help reusable products become the social norm, especially for groceries, take-away, drugstores and e-commerce. Mehrwegverband wants to organise reusable packaging collectively and efficiently in Germany and Europe. As an association, they work networking, awareness-raising and knowledge transfer.
The New European Reuse Alliance (NewERA) raise awareness on the benefits of well-run reuse systems through collaborative efforts, influencing key EU and national policy cycles to shape the legal incentives, infrastructure and financing models that will accelerate the transition from single use to reuse.
Perpetual is bringing together the communities, businesses, governments, experts, and citizens to implement reuse solutions, starting with foodware. Efficient and safe reusable foodware systems can save cities and businesses money, contribute to cleaner streets, and provide a better experience to users. However, there is no city where people can experience a fully-functioning, immersive, open-loop reusable foodware system. Pilots have shown promising results, but this is not a problem any single business or organization can solve on its own. To help get to the next level on reuse, Perpetual designs and implements city-scale reusable foodware solutions based on the context and needs of all of stakeholders.
Single-use packaging is a primary cause of the plastic crisis and a major contributor to the climate crisis. Reuse is the most effective solution. PR3’s mission is to enable and accelerate the alignment and scaling of reuse systems around the world.
ReFrastructure creates the digital infrastructure for reusables, which enables the use of reusables in a wide variety of areas. The ReFrastructure foundation is a legally and technically neutral “data highway” that enables automated clearing and intelligent optimization of logistics processes, so that all market participants at the different stages of the value chain can jointly transfer the “bottle reusable system” to suitable products into their industry.
Reloop is an international non-profit organisation that works at the centre of policymaking with governments, industry stakeholders, and NGOs. Our vision and mission are ambitious and focused on building a world free of waste, where our natural resources remain resources. Reloop’s policy positions and recommendations are always based on data-driven research, real-world case studies and experience, best-in-class principles, and the collective expertise of our team.
#WeChooseReuse is a European led #breakfreefromplastic campaign, born out of the movement’s wish to push for ambitious and robust reuse solutions to the plastic pollution crisis.
We engage with decision-makers, businesses, municipalities and the wider public to advocate for a future where reusable packaging is scaled up and robust reuse systems are put in place.
Over 100,000 citizens, NGOs, businesses and municipalities across the EU signed the #WeChooseReuse commitment, calling for the EU to implement ambitious reuse legislation through the revision of the Packaging and Packaging Waste Regulation (PPWR).
I lead on ZWE efforts to make reusable packaging systems a reality in Europe, building bridges between CSOs, new businesses, innovators, cities, academics, investors and policy-makers. A substantial part of these efforts is coordinated through the systemic work we do as part of the ReuSe Vanguard Project, which started early 2021. I also co-coordinate the business leg of the BFFP-led We Choose Reuse campaign which, among others, has gathered the support of more than 300 businesses from across Europe.
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