We believe in a world where the land, sky, oceans, and water is home to an abundance of life, not an abundance of plastic, and where the air we breathe, the water we drink and the food we eat is free of toxic by products of plastic pollution.” – #breakfreefromplastic


The #breakfreefromplastic (BFFP) movement is a global movement envisioning a future free from plastic pollution. Since its launch in 2016, more than 13,000 organisations and individual supporters from across the world have joined the movement to demand massive reductions in single-use plastics and to push for lasting solutions to the plastic pollution crisis. BFFP member organisations and individuals share the common values of environmental protection and social justice, and work together through a holistic approach in order to bring about systemic change under the #breakfreefromplastic core pillars. This means tackling plastic pollution across the whole plastics value chain – from extraction to disposal – focusing on prevention rather than cure and providing effective solutions.

Zero Waste Europe is a BFFP member and hosts the coordination of the European chapter of the movement.


Rethink Plastic alliance (RPa)

Acting as the EU policy arm of BFFP, Rethink Plastic is an alliance of leading European NGOs, with thousands of active groups, supporters and citizens in every EU Member State. RPa brings together policy and technical expertise from a variety of relevant fields, and works with EUpolicy-makers to design and deliver policy solutions for a future that is free from plastic pollution.

Zero Waste Europe is a member of the alliance and hosts its coordination.