100% greenwash? Green claims on PET beverage bottles in Europe

In this report prepared by Eunomia Research & Consulting for ClientEarth, ECOS – Environmental Coalition on Standards, and Zero Waste Europe, we explore the current state of PET-based bottle recycling in Europe, as well as its potential for improvement, alongside analysis of common claims made to consumers on bottle labels relating to recycling. Such claims can give an impression of ‘plastic bottle circularity’ that does not reflect reality.

Available in English.