21 September 2023
11:00 – 12:00 (CET/CEST)

Planet Reuse x Zero Waste Europe webinar: The economics of reuse

(Re-)watch the webinar HERE

After elimination, the widespread uptake of reusable packaging has the highest potential to reduce plastic production. This view is sustained by a recent shift in legislative focus in the European Union’s Packaging and Packaging Waste Regulation (PPWR) and the United Nation’s Global Plastics Treaty to end plastic pollution.

However, several brands and industry associations have been hesitant to wholeheartedly embrace reusable packaging. Main argument beside environmental issues are economical reasons.

For that reason, Zero Waste Europe and Searious Business partnered to produce a study that investigates the economic viability of reuse systems when at scale and in three sectors: takeaway, transport and beverages.

For the upcoming webinar on “The economics of reuse” co-hosted by Planet Reuse and Zero Waste Europe, we invite two authors of the study to get first hand insights of the findings, and you will also learn what the study’s outcomes mean for future legislation and policy.

Join our webinar on Thursday 21 September to deep dive into the topic!

Got any questions? Contact us

(Re-)watch the webinar

Webinar speakers

  • Iara Beekma
    Head of Advocacy and Stakeholder Management at NewERA
  • Nathan Dufour
    Reuse Systems Manager at Zero Waste Europe
  • Willemijn Peeters
    Founder of Searious Business
  • Moderator - Nicole Seyring
    Content and Publication Lead, Planet Reuse