After elimination, the widespread uptake of reusable packaging has the highest potential to reduce plastic production. This view is sustained by a recent shift in legislative focus in the European Union’s Packaging and Packaging Waste Regulation (PPWR) and the United Nation’s Global Plastics Treaty to end plastic pollution.
However, several brands and industry associations have been hesitant to wholeheartedly embrace reusable packaging. Main argument beside environmental issues are economical reasons.
For that reason, Zero Waste Europe and Searious Business partnered to produce a study that investigates the economic viability of reuse systems when at scale and in three sectors: takeaway, transport and beverages.
For the upcoming webinar on “The economics of reuse” co-hosted by Planet Reuse and Zero Waste Europe, we invite two authors of the study to get first hand insights of the findings, and you will also learn what the study’s outcomes mean for future legislation and policy.
Join our webinar on Thursday 21 September to deep dive into the topic!
Nathan leads on ZWE’s efforts to make reusable packaging systems a reality in Europe, building bridges between CSOs, new businesses, innovators, cities, academics, investors and policy-makers. A substantial part of these efforts is coordinated through the systemic work we do as part of the ReuSe Vanguard Project, which started early 2021. Nathan also co-coordinate the business leg of the BFFP-led We Choose Reuse campaign which, among others, has gathered the support of more than 300 businesses from across Europe.
Willemijn Peeters founded Searious Business in 2016 to prevent plastic pollution at the very source. Coming from business and having worked in sustainability for years, she firmly believes businesses are the real catalysts of change.
Every minute, 20,000 kilos of plastic enter our Ocean. That’s more than one garbage truck of plastic per minute. Searious Business is committed to bring this amount back to zero.
Planet Reuse is the first European online platform and network bringing together professionals to connect, learn and collaborate on the topic of reuse and reusable packaging solutions.
Nicole supports the platform by managing content around reusable packaging solution across Europe, by moderating webinars and learning sessions, and by stipulating exchange across the platform’s members.