The Zero Waste Business

Business people are real system optimisers. They don’t like “waste” because it is the result of a system inefficiency. Non only “waste” costs businesses money, but it also symbolises bad design. As circular thinking is getting popular, leaders from around the world are realising the perfect alignment between the zero waste philosophy and business performance. In Europe, a number of success stories have already been written.

Zero waste businesses follow a set of guiding principles

Here are a few examples...
  • Raw materials should be obtained, whenever possible, from recycled materials and not from new extraction. Any new extraction should be only justifiable when it comes from a regenerating source. A Zero Waste business will be diverting 90% from landfill and incineration.
  • The linear system of production needs to be changed into a circular system in which the recycling potential can be maximised.
  • Production processes should be redesigned to avoid waste generation inside and outside the plant.
  • Energy consumption and waste generation from the product/machine should be included in the optimisation calculations.
  • Applying eco-design and integrating product policy approach.
  • Changing the focus from labour productivity to resources productivity.

Zero Waste Business Roadmap

Coming soon
Building on the successes from existing Zero Waste Businesses and on our internal research, we are currently developing materials and roadmaps to support European businesses with their transition towards full circularity of material streams. Stay Tuned!


So far, we have been mapping a few of the best performers on the continent.

Register you Zero Waste business to be included on our map

Main categories of work:


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