Europe faces an urgent need to reduce packaging waste and build circular and resilient systems. With the adoption of the Packaging and Packaging Waste Regulation (PPWR), new obligations create a clear framework for expanding reuse in the takeaway sector
This Blueprint provides public authorities, Producer Responsibility Organisations (PROs), and other stakeholders with a strategic, practical guide for designing and scaling reuse systems. It draws on hands-on learnings from seven leading European cities under the ReuSe Vanguard Project (RSVP).
Recognising that reuse is a dynamic journey, not a one-size-fits-all model, the Blueprint proposes a shared foundation that aims to meet overarching goals of:
– User-friendliness and operational simplicity.
– Environmental and economic performance.
– Scalability and applicability.
The five essential system criteria outlined – effectiveness, recognition, interoperability, inclusiveness, and guaranteed safety – provide a structured approach to building systems that are legally compliant, user-friendly, high-performing,
and future-proof.
By aligning local actions with the spirit and letter of the PPWR, stakeholders can drive a transition that reduces waste, boosts circular innovation, and meets Europe’s ambitious environmental goals.
Available in English.