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The Story of Unverpackt
The Story of Unverpackt is the sixth chapter of the Zero Waste Europe Consumption & Production Case Studies series aimed at promoting zero waste business models.
Since opening in February 2014, Germany’s first packaging-free store Unverpackt in Kiel, has been pursuing a drastic reduction of packaging waste while motivating customers to rethink their consumer behavior. More than 100 stores in Germany are already following this example, the zero waste retail movement has only just begun.