The COVID-19 pandemic underscored the unsustainable nature of consumption, particularly the reliance on single-use plastics. Despite lacking evidence of increased safety, these items proliferated, highlighting the urgent need for a transition to reusable solutions as outlined in the EU’s Single-Use Plastics (SUP) Directive and Circular Economy Action Plan.
European cities are at the forefront of plastic waste reduction, pioneering measures such as banning single-use items, implementing deposit return systems, and adopting scalable zero-waste solutions. While national and regional governments bear responsibility for enforcing the SUP Directive, municipalities are critical drivers of change. By introducing impactful reuse policies and systems, they can accelerate the transition to a circular economy.
To support municipalities in this role, Zero Waste Europe and the Rethink Plastic alliance have developed a practical guide. The guide provides strategies for green public procurement, establishing reuse systems, and creating effective recycling incentives.