European Reuse Barometer – 2025 edition

The 2025 edition of the European Reuse Barometer includes data from 115 reuse companies across Europe, making it the most comprehensive survey on reusable packaging models to date.

Authored by InOff Plastic with support from Zero Waste Europe (through the ReuSe Vanguard Project), New ERA – New European Reuse Alliance, and Planet Reuse, the European Reuse Barometer compiles economic, social and operational data from reuse programmes across  retail, e-commerce, hospitality, and transport packaging. The report tracks return rates, funding needs, and business models across reusable systems, demonstrating how reuse is scaling up and making an impact.

Available in English.