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Parma and the Zero Waste Masterplan

by Matt Franklin

The Zero Waste Masterplan is way to take zero waste cities into the mainstream. Cities like Parma are already heading down that path and can provide key examples and advice for challenges.

Today we are excited to be releasing the second video in our Zero Waste Masterplan series. In this video zero waste expert and Chair of the Zero Waste Europe scientific committee, Enzo Favoino explains the extraordinary case of Parma, Italy and how the city reached over 70% separate collection.

The Zero Waste Masterplan is a collection of tools and resources which can guide you on the path the zero waste in your municipality. With hundreds of cities across Europe already adopting zero waste plans and making incredible progress it is time for these ideas to go mainstream.

The case of Parma provides a key example of how the Zero Waste Masterplan can take your city from a traditional waste management plan to zero waste. In 2011 the Italian city had seemingly stagnated with a separate collection rate of 48%, by 2015 they had reached 72%.

For more information about how they managed make sure to check out our full case study ‘The Story of Parma’.

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With hundreds of cities across Europe already adopting zero waste plans and making incredible progress it is time for these ideas to go mainstream.”

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Matt Franklin

Communications & Programme Officer at Zero Waste Europe
I am the Communications & Programme Officer for Zero Waste Europe. I joined Zero Waste Europe in July 2015, moving to Manchester, UK after living in Bologna, Italy, and working as a freelance campaign communications consultant. Before Bologna I worked for People & Planet as a Corporate Power Campaigns Co-ordinator, supporting UK student groups campaigning around workers’ rights in the garments and electronics industries. I have been long been involved in grassroots social movements, and campaigns for social and environmental justice. I graduated from the University of Birmingham with a degree in Anthropology and Classical Literature & Civilisations.
Matt Franklin

I am the Communications & Programme Officer for Zero Waste Europe. I joined Zero Waste Europe in July 2015, moving to Manchester, UK after living in Bologna, Italy, and working as a freelance campaign communications consultant. Before Bologna I worked for People & Planet as a Corporate Power Campaigns Co-ordinator, supporting UK student groups campaigning around workers’ rights in the garments and electronics industries. I have been long been involved in grassroots social movements, and campaigns for social and environmental justice. I graduated from the University of Birmingham with a degree in Anthropology and Classical Literature & Civilisations.

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