Waste Policy

If You Care about Zero Waste…


19 May 2011

Written by

Joan Marc


Common kitchen and household products such as aluminium foil, baking paper, coffee filters or sandwich bags are the visible side of how sustainable and toxic-free our everyday life is.

A Zero Waste approach to these kind of products is based on prevention: if products are toxic-free and biodegradable they will not become waste but compost, if products are made from recycled materials they will save many materials & emissions, etc…

“If You Care” is a swedish brand of environmentally friendly kitchen and household products. Starting in 1990 “If You Care” launched unbleached coffee filters. Parchment Baking Paper and Baking Cups soon followed. All of the paper products were unbleached and totally chlorine-free -since no chlorine is used for bleaching, no chlorine is dumped into our lakes, rivers and streams-. In 2004, the very first Aluminum Foil made from 100% recycled aluminum was launched. This product featured a 95% energy savings compared to conventional aluminum foil. Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum, was introduced in 2007. That same year, waxed paper, from unbleached paper coated with soybean wax was launched. In 2009, two new products were launched – 100% carbon neutral fire starters, made from FSC certified wood and vegetable oil, and sandwich and snack bags made from unbleached greaseproof paper. Many new products in a wide variety of categories are being planned and developed in the coming years.

“If You Care” kitchen and household products are carefully and deliberately crafted to have the least environmental impact and the lightest carbon footprint possible, while at the same time, delivering to the consumer, the highest quality and most effective results.

Following the Zero Waste philosophy “If You Care” products are produced with a view to reducing the amount of waste in our waste streams. The packaging of every product is made from unbleached and whenever possible, recycled cardboard or paper which should be recycled again. The coffee filters, parchment paper, baking cups, waxed paper and sandwich bags are 100% biodegradable and should be composted. The aluminum foil is made from recycled aluminum and can be recycled again.

“If You Care” is yet another example of how business and Zero Waste go hand in hand. Less toxics in the environment and less waste to be disposed of means less harm and expenditure for the communities.